US/Global

Unlocking a Stellar In-Store Customer Experience with Associate Engagement

HR Technologist "UNLOCKING A STELLAR IN-STORE CUSTOMER EXPERIENCE WITH ASSOCIATE ENGAGEMENT" by Lexy Johnson Jan 05, 2018 Engage employees - ..
by Johanna Fagerstedt, CMO at Quinyx
 | 
05.01.2018

HR Technologist

"UNLOCKING A STELLAR IN-STORE CUSTOMER EXPERIENCE WITH ASSOCIATE ENGAGEMENT"

hr-technologist.jpg

Engage employees - especially the growing Millennial workforce - with mobile technologies that enable them to better serve customers as they increase productivity. Lexy Johnson, SVP Global Marketing & Engagement at OneView Commerce & Johanna Fagerstedt, Marketing Director at Quinyx discuss why it's critical for retailers to improve employee engagement of in-store staff for better customer experience, and how retail brands can achieve this. 

The biggest difference, and potentially the largest advantage, between online and in-store shopping is the person-to-person interaction between associates and shoppers. On the one hand, shoppers with speed as their top priority will likely stick with e-commerce to simply get the job done. On the other hand, according to recent statistics, a majority of shoppers spanning multiple demographics find that a personalized in-store touchpoint offers a more satisfying experience that engenders customer loyalty. In addition, shoppers who are wavering about a product they found online appreciate visiting the store for a closer look before making a purchase. Even more encouraging, store visits result in larger baskets and fewer returns than online purchases.

Read the full HR Technologist article.

Upptäck Quinyx redan idag

Lämna dina kontaktuppgifter nedan så hör vi av oss och bokar in en kostnadsfri demo, helt utan förpliktelser.