How the Game Makers helped turn the London Olympics into the greatest show on earth

by | 01.03.2017
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On Thursday, April 6th, we’ll be holding the UK’s first ever Workforce Management Day at the Charlotte Street Hotel in London.

The keynote speaker for this special event is Linda Moir, former Head of Event Staffing at London Olympic Games 2012. Linda’s talk will focus on how to motivate people to deliver, not just good service, but memorable service that creates a real brand differentiation.

Aerial shot of the stadium aglow_169847 (1) (kopia).jpg

Here’s a little taster from Linda we hope will whet your appetite for the day...

Let’s start with a question: “How do you turn 17,000 people, who’ve never met each other, know little about the organisation, and may never have worked with customers before - into the people who made the London Olympic Games the greatest show on earth?

We didn’t call them Games Makers for nothing. Our vision was always that the Games would never be just about sport, or about London, but would be the people’s Olympics. It would be the chance for EVERYONE to be part of the greatest show on earth - the athletes, the spectators and the volunteers themselves. The Games Makers were absolutely key to achieving this.

I firmly believe that any organisation can aspire to get their people to do the same. Given the right motivation, training and support – all kinds of ‘ordinary’ people can do the most extraordinary things.

 

Register for WFM Day 2017 in London!

 

For the Olympics, 3 things were key to success:

  1. An absolutely clear sense of purpose - Games Makers weren’t just trained to do specific tasks and make things run smoothly; the focus was on giving them a real sense of purpose. They knew they were a vital part of something important - so that they had a real emotional connection to the games

  2. Personality above script - specific training was important, but it wasn’t about scripts and prescribing exact behaviours. It was more about ensuring they understood their role in making the games happen in a fun and caring way. We wanted above all to allow their personality to shine through and let them to be spontaneous in creating those little moments of magic that turned the spectator experience into a memorable one.

  3. Their role was elevated - this is really important. They were never treated just as functional deliverers, or as ‘temporary staff’ - their role was respected as much as that of the athletes. Everyone was give the title ‘Games Maker’ and it immediately gave the whole team a sense of what their role was and what they were there to achieve.

There is no doubt that the Games Makers grabbed the hearts and minds of our nation and the world. Just imagine if you could harness that spirit for your organisation.

If you’d like to hear more from Linda and our fantastic line up of speakers you can register for the event here...but hurry, spaces are limited!

Tommy Tonkins

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