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The WFM Show

Born to Influence | Pauline Brown, former chairman of LVMH

As the former chairman of LVMH (Louis Vuitton, Moët, Hennessy) North America, Pauline has led some of the world’s most influential brands in sectors ranging from fashion and fragrances, to fine wine.

In this episode of The WFM Show, she will teach us a different type of AI, Aesthetic Intelligence, and how to translate it to your business, workforce, and ultimately create higher customer loyalty. 

What you'll learn: 
  • Apply strategies, that the world's most exclusive brands are using, to build consumer demand and loyalty.
  • Distinguish, appraise, and enhance your customer experience by tapping into the power of your own senses.
  • Apply Aesthetic Intelligence to your business model and leadership.
  • Get your workforce onboard by presenting the why and how behind the new strategy.

 

"Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.”
— John Mackey, CEO of Whole Foods Market
 

About Pauline Brown:

Pauline Brown served as the chairman of North America for the world’s leading luxury goods company, LWMH, Moët, Hennessy, Louis Vuitton, where she provided regional leadership for some 70 brands in five sectors. Prior to LVMH, Pauline was a partner at the world’s leading private equity firm, The Carlyle Group, where she specialized in buyouts in the consumer and retail sectors.

Earlier in her career, she held senior executive positions at leading global cosmetics companies, including Estée Lauder and Avon. In 2016, Pauline left the corporate arena for academia, joining the faculty of the Harvard Business School, where she designed and taught a new interdisciplinary course called “The Business of Aesthetics“.

She currently is an Executive in Residence at Columbia Business School. In addition to writing and lecturing, Brown hosts Tastemakers, a weekly lifestyle show on SiriusXM, and she serves on several corporate boards.

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