2024 State of the Frontline Workforce - US Retail Report

In a time where economic uncertainty remains top of mind, the real actions that drive long term success, engage your frontline, and make them stay, go beyond simply offering higher pay.

In this report, we’ll share what the survey data revealed about US frontline retail workers, including their:

  • Priorities in life: what’s more important, career development, flexibility or pay?
  • Attitude towards technology: why are 73% unhappy with the tech provided? 
  • Engagement levels at work: what’s driving 59% of them to want to quit? 
Your frontline workers have spoken. How will you listen and respond?