How Reformation scaled global store communication with Quinyx

Highlights:

• Expanded from a few U.S. stores to 50+ global locations, with centralized task management and communication.
• Increased execution and accountability while strengthening community across store teams, achieving 99% mobile app adoption.
• Enhanced onboarding and training with a centralized hub (“RefSource”).
• Seamlessly rolled out new Widgets before Black Friday with Quinyx’s dedicated support.
• Achieved a 100-basis-point increase in clienteling program results within 8 weeks after migrating micro-trainings to Quinyx.

About Reformation

Founded in Los Angeles in 2009, Reformation has built a reputation for redefining fashion with sustainability at its core. The brand has scaled rapidly, now with 49+ stores across the U.S. and additional locations in Canada, the UK, and France, supported by a global workforce of more than 925 employees. Reformation proves that sustainable fashion can thrive at scale while maintaining deep customer loyalty.

The challenge: Scaling communication across borders

As the store network expanded, communication complexity grew:

• Evolving store manager role: Leaders were inundated with updates from multiple departments – new store openings, digital rollouts, merchandising, and more.
• Fragmented tools: Email chains, Google Docs, and newsletters sufficed when Reformation had just a few stores, but quickly broke down at scale.
• Global complexity: Coordinating across time zones made it hard to ensure the right messages reached the right teams at the right time.
• Tailored comms: Different communication flows were needed for owned stores, outlets, and Bloomingdale’s concessions.
  
  

“When you’re operating 20 stores in one country, it’s easier to get information out. But as you expand your footprint – domestically, globally, across multiple time zones – it becomes much more difficult. That's been one of our biggest growing pains.”
– Phil Amandola, Vice President of Retail, Reformation

The criteria: What Reformation needed

• User-first design: Simple, intuitive, and mobile-friendly for managers and field leaders on the move.
• One central hub: A single source of truth for communication, documents, and tasks.
• Agility for growth: Scalable across new markets and store formats.
• Accountability built in: Clear tracking of message opens, task completion, and execution.
  
  

“It’s not enough to launch an amazing initiative – you need adoption and execution in order to see the benefits. Accountability was critical for us when evaluating solutions.”
– Phil Amandola, Vice President of Retail, Reformation

Why Reformation chose Quinyx

• Designed for people: An intuitive interface enabled rapid adoption and a smooth rollout.
• Scalable & agile: Flexible enough to grow with Reformation’s global expansion.
• Accountability at every level: Robust tracking ensured messages and tasks were actioned across the fleet.
• Support that delivers: A responsive, solution-focused team available from implementation onward.
• Trusted partner: Quinyx’s reputation in retail gave Reformation confidence in its ability to meet enterprise-scale needs.
  
  

“Everyone we’ve worked with at Quinyx has been fantastic. You never hear ‘no’ – you hear solutions. Even when we don’t know what we need, the team helps us uncover better ways of working.”
– Phil Amandola, Vice President of Retail, Reformation

The benefits: Streamlined communication, stronger community, measurable results

• Community & adoption: Quinyx evolved from a task management tool into a cultural hub where store teams connect, share updates, and celebrate wins. Mobile adoption reached 99%, ensuring consistency across all stores.
• Faster onboarding & education: With Quinyx (known internally as “RefSource”), new hires quickly get up to speed without adding pressure on managers.
• Efficiency with Widgets: Ahead of Black Friday, Reformation implemented customizable Widgets to organise resources and streamline access to critical information – a “game changer” for store communication.
• Accountability & execution: Leadership gained visibility into comms adoption and task completion, reducing miscommunication and missed steps.
• Improved clienteling results: Within eight weeks of rolling out micro-trainings in Quinyx, Reformation achieved a 100-basis-point improvement in clienteling results.
  
  

“Quinyx isn’t just about business efficiency – it’s about creating community. It keeps people connected to each other and to the brand.”
– Phil Amandola, Vice President of Retail, Reformation

What’s next: Scaling together

• Global expansion with localization: Built-in translation ensures store teams in non-English markets receive accurate updates in real time.
• Stronger infrastructure for growth: Joint projects have streamlined communication and reduced internal workload, creating a scalable foundation for the next phase of growth.
• Future collaboration: Quinyx will continue supporting new features and innovation as Reformation grows.
  
  

“When we started with Quinyx, we were half the size we are today. Having a partner that has grown with us – and proactively built the right infrastructure – has been invaluable.”
– Phil Amandola, Vice President of Retail, Reformation